Meet the Queen of Mannequins.
From Craigslist to a mannequin empire.
What Does Tina Turner Have to Do with Mannequin Madness?
More than you might think. Judi Henderson and Tina Turner were both born in Brownsville, Tennessee — and the connection runs deeper from there.
In the fall of 2000, Tina's tour was coming to Oakland. Searching Craigslist for tickets — which she never found — Judi stumbled onto a posting for mannequins. When she arrived, there were 50 of them. She bought the entire inventory. Something clicked.
That accidental discovery became a 25-year business. And like Tina, Judi blazed her own trail late in life. When Tina was 44 she released What's Love Got to Do With It. Judi was also 44 when she started Mannequin Madness. Neither woman believed she was past her prime.
The full story has five business lessons Judi learned from Tina — and six degrees of separation that will surprise you.
Read the full story →A Behind-the-Scenes Look at Mannequin Madness
Bloomberg's Quicktakes profiled Judi and the business — one of more than 30 major press features over the years.
They've Written About Us.
Awards & Achievements
Over two decades of honors — from the EPA to the White House.
Receiving the 2003 EPA Special Achievement Award
More Than a Business.
As the largest mannequin recycler in the US, we keep approximately 1 million pounds of mannequins from landfills every year. Our work earned a Special Achievement Award from the EPA.
Learn about our recycling →When a mannequin is too damaged to display clothing, we advocate repurposing it — into lamps, planters, tables, Dress Form Trees, and more. Extending product life supports the circular economy.
See what's possible →The majority of our employees and contractors are from marginalized communities, many over 50. We also founded SFBayBlackBiz.com — a free directory of Black-owned businesses across Northern California.
Meet our team →Our showroom sits in an underserved neighborhood but draws shoppers from across Northern California — and beyond. Visitors regularly patronize nearby businesses and restaurants.
Through flower crown workshops, community events, and activations like the Golden State Valkyries' Juneteenth celebration, we create joyful moments of artistic expression for people of all ages.
Explore our workshops →We offer discounted workshop rates to select non-profits — libraries, museums, senior centers, youth camps, and county fairs — so they can offer our flower crown experience at low or no cost.
Get in touch →Meet Our Team
From the warehouse floor to the workshop table, Mannequin Madness is powered by a crew of creative, dedicated people — many from marginalized communities, most over 40, all in it for the mission.
The Queen of crafty projects with mannequins. Super resourceful, detail-oriented, and beloved by our customers.
The King of the warehouse. The place would truly be a madhouse without his guidance and strategic planning.
A Shopify and WordPress wizard who handles all backend logistics of our store, blog, and a host of other tech needs.
From AI tools to website updates to TV ads, Shad pushes us past our comfort zone to increase sales and visibility.
Owner of SimplyCents LLC and an expert at bookkeeping for e-commerce businesses.
When we have a truckload of mannequins to pick up from a retail store, Darren's company delivers them safely to us.