The  Legend & Legacy of Adel Rootstein Mannequins

A free eBook written by Retail Industry Insiders

This book was written to provide you with a comprehensive overview of the  Rootstein mannequin company prior to their acquisition by other companies. Rootstein mannequins were once considered the "Rolls Royce" of mannequins and the company had a huge impact on the retail industry.

The ebook contains

- 200+ photos pf Rootstein mannequins
- an overview of all their collections
- the product ID codes
- history about the founding of the company
-details on what makes Rootstein mannequins so iconic

BACKGROUND
When I first started recycling Rootstein mannequins in 2001, I knew nothing about the company. Intuitively I recognized something special about the design and quality of their mannnequins compared to the other mannequins I was recycling. But I did not know why this brand was so unique.

I discovered that there is a small but vocal group of collectors of Rootstein  mannequin who ltreat information about the company like it is classified information. The majority of this group of Rootstein collectors are white, gay men who were former visual merchandisers or Rootstein employees.

If you are not in thie "club' they can be very condescending and catty. That is putting it nicely. Since I did not have a background in retailing when I started Mannequin Madness, I sold the used Rootstein mannequins for far less than they were worth.

The Rootstein collectors mocked me for my lack of knowledge as they happily purchased my mannequins at discount prices. 

Then I learned. And I changed and became an advocate to help others learn about the company. This Ebook upset this group of the Rootstein collectors because I was providing  information for free that they wanted to gate keep or monetize.

Many felt that I was not “worthy” of writing such a book because I had not worked in the retail industry. FYI- I have journalism degree from the University of Southern California so I have a strong background in investigative reporting which were the skills I used to write this book.

I co-wrote this book with two people who prefer to be anonymous. One is a Rootstein collector who owns over 200 mannequins. He was formerly the head of merchandising for a retail chain where one of his responsibilities was ordering Rootstein mannequins for the store.

The other author is the daughter of a man who owned a regional chain of retail stores when Rootstein mannequins were at their peak of popularity. 

Collectively we have vast knowledge of the Adel Rootstein company and we are all passionate about the brand. After you read the ebook, you might be equally as passionate

Used Rootstein Products For Sale