"With the serenity born of good breeding and ample money, the lovely ladies in the expensive furs stand in the department store window, gazing pensively into the middle distance. Across the road in the specialty shop, there is a group of party girls. Wearing red hair, green eye shadow and jaunty expressions, they appear to be having a marvelous time in their little black $19.95 dresses. The stores that use these mannequins know what they're doing. They use different mannequins to attract a different clientele."

This article describes how the type, style and and dress of a mannequin can evoke the desired impact on shoppers.
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