"You can spend a lot of time in a store without noticing its mannequins. From a retail perspective, that's sort of the point. Mannequins aren't meant to be noticed, exactly. They're often faceless, even headless - cookie-cutter forms for displaying a scarlet silk frock or a sleek suit.

But from a store-image standpoint, mannequins matter. Their plastic grins speak volumes about the brand's customer and why she shops."
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