Mannequin Madness

Reprinted from Visual Merchandising Magazine 1979 issue


 Articles by this Author


"There is little doubt that correct and effective light and lighting can be one of the best merchandising tools to which a visual merchandiser has access. Effective lighting is a key in the sale of merchandise in helping to create that favorable first impression oft he merchandise and its surroundings."
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"As one of the most expensive yet abused display tools, mannequins demand more than their share of tender loving care."

This article offers tips for the care, storage and transporting of mannequins to minimize damage.
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