Lighting a Mannequin in a Store Window
http://www.mannequinmadness.com/news/articles/9/1/Lighting-a-Mannequin-in-a-Store-Window/Page1.html
Reprinted from Visual Merchandising Magazine 1979 issue
By Reprinted from Visual Merchandising Magazine 1979 issue
Published on 04/5/2008
"There is little doubt that correct and effective light and lighting can be one of the best merchandising tools to which a visual merchandiser has access. Effective lighting is a key in the sale of merchandise in helping to create that favorable first impression oft he merchandise and its surroundings."
To read the entire article, click on web link below.
"There is little doubt that correct and effective light and lighting can be one of the best merchandising tools to which a visual merchandiser has access. Effective lighting is a key in the sale of merchandise in helping to create that favorable first impression oft he merchandise and its surroundings."
To read the entire article, click on web link below.