"Everyone in visual merchandising knows that a well-dressed mannequin can help sell merchandise and that using the right mannequin can help establish and communicate a brand’s image. There is no better way to educate customers on fashion trends and how to put looks together in the store.

For those who might benefit from a reminder of the superb job mannequins can do, Vera Wang’s current promotion might be a wake-up call."
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Buying a mannequin -- even a used one -- can be expensive so here are some tips to make sure you buy the right mannequin for your needs.  The tips in this guide are for full-bodied mannequins, not dress forms which are discussed in another guide.

Mannequins are called silent salespeople because they make products look more appealing. eBay vendors say items photographed on a mannequin sell faster and at a higher price than the same item photographed on a hanger or on the floor. People always react better when they see clothing as it should be worn.

This article describes the 4 basic styles of mannequins and how they are used, how to distinguish between high- and low-end mannequins, and the varying costs of mannequins.
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