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Press & Awards

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Awards

We may work with a bunch of stiffs and dummies but we are no dummy when it comes to business!

2008 White House Leadership Program sponsored by O magazine

2006 Grand Prize Winner The World of Difference $100,000 technology grant sponsored by Intel Corporation

2005 Living History Maker Award - Wells Fargo Bank

2005 Best of the Bay East Bay Express

2003 Special Achievement Award Environmental Protection Agency

2002 Emerging Entrepreneur of the Year San Francisco Renaissance Entrepreneur Center


TV Appearances

Mannequins are always ready to strike a pose for a camera

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Mannequins may not say much, but people have much to say about mannequins

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2009 - Encore Careers

From Account Executive to Recycling Entrepreneur A search for a mannequin for an art project propelled Judi Henderson-Townsend into her new career of recycling old mannequins (more)

October 6, 2008 - Ladies Who Launch

Quick, what was your last big impulse buy? A pair of designer shoes? A dark chocolate bar? For Judi Henderson-Townsend it was 50 mannequins. While visiting San Franciscos only mannequin rental shop she learned that the one-of-a-kind business was closing. (more)

July 7, 2008 - IdealBites

Step one: Reuse it. Step two: See step one. Yep...we're talking about mannequins here. Oakland's Mannequin Madness sells and rents used dummies to event planners, smaller retailers, and anyone else looking for stiffs, without charging an arm and a leg. (more)

July 2008 Visual Merchandising Store Design

The push for environmentally friendly practices in everything from grocery bags to window cleaner has made its way into visual merchandising (more)

June 18, 2008 All Business

Mannequin Madness is no dummy - and this company is by far the most original finalist business in the Big Business Contest, where they are competing against 13 other companies to win special support and coaching for success. (more)

April 2008 Wearables Magazine

Even though Im surrounded by hundreds of naked bodies all day, I never considered using logoed wearables. Our business, Mannequin Madness, provides national retailers with an alternative to throwing their unwanted (more)

Sept 2006 - Black Enterprise

Traditional marketing methods such as advertising, direct marl, and telemarketing are frequently used in a small business' arsenal. But savvy entrepreneurs such as Judi Henderson-Townsend, CEO of Mannequin Madness Inc. in Oakland, California, also include business contests and competitions on that list. While Henderson-Townsend was surviving a five-month elimination process to reach the finalist stage of a national business contest, her company was already reaping rewards. (more)

May 2006- Oakland Magazine

Judi Townsend-Henderson has found her niche recycling body parts. This University of Southern California grad and saleswoman owns Mannequin Madness, a thriving Oakland-based business founded in 2001 that sells and rents new and gently used mannequins. (more)

Feb 2006 Small Business Computing

What would you do if someone gave you $100,000 to spend on technology to improve your business? If you're like a lot of small business owners, you might not even know where to begin. That's why the Small Business Technology Institute and Intel structured the World of Difference contest in phases, so that entrants learned more about how technology could impact their business as they advanced through each round. And why one lucky winner came away with an education along with the cash. (more)

January 2006 Small Business Technology

The Small Business Technology Institute and Intel Corporation today announced the grand prize winner of The World of Difference contest, a nationwide educational program to help small businesses create a profitable and thriving future with technology. Mannequin Madness, a San Francisco Bay Area-based liquidator of mannequins, is the winner of $100,000 credit for information technology products, services and training from Intel and a cash prize of $5,000. (more)

Feb 24, 2006 San Francisco Business Times

When Judith Henderson-Townsend saw on ad on Craigslist for a mannequin, she thought it would make a fun outdoor sculpture. Little did she know that her venture to a San Francisco warehouse would ultimately turn into (more)

2006 Chicago Tribune

Dec 2005 Womens E News

After 20 years in the corporate world Judi Henderson-Townsend felt the glass ceiling wasn't going to crack any time soon. "You may have the credentials, but that doesn't guarantee you'll get the recognition," she says

Feb 2005 Fortune Small Business

October 2004 Black Enterprise

Judi Henderson-Townsend is in a business where role models and industry associations are hard to come by. As owner of Oakland, California-based Mannequin Madness, Henderson-Townsend sells new and used mannequins at a discounted price. (more)

April 2003 Oakland Tribune

JUDI HENDERSON is no dummy. The former dot-com worker has found a business that has grown while also being good for the environment. She will be among 19 Northern California environmental heroes honored today, which is Earth Day, for her Oakland company's efforts to save the environment (more)

2003 - Creative Reuse

Many people may think of mannequins as stoic figures, whose only function is to model the latest clothing fad in department stores. While these lifelike models may have a great "career" ahead as long as they are in good condition, as soon as they become damaged or are no longer needed, stores often retire them to the landfill.

July 19, 2002 SF Gate

Early last year, when the bodies started piling up on Judi Henderson's Oakland property, no one called the cops. No one even alerted the fashion police. They might have liked to have known about the arms in the backyard, the legs in the trash bin, the heads and torsos buried in the cool basement (more)

Sept 2001 Special Events Magazine

Oakland, Calif.-based Mannequin Madness uses decorated dress forms to dress up parties and special events. Company owner Judi Henderson commissions artists to deck out female torsos and full-length forms in silk flowers and leaves with jewel and fabric (more) accents.
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